Our WHY

WhyLift is an athletic brand that is devoted to inspiring people to find their own unique reasons for exercising, their WHY. 

​Every Fitness journey starts with a WHY, so take that simple statement and turn it into a question. Think about your FITNESS goals, that’s WhyLift. That will be your motivation throughout your fitness journey, your driving force to help you accomplish your goals. We created a MOVEMENT to INSPIRE individuals to find purpose in fitness.  Our vision is to add VALUE in your life every time you see the YL logo or WhyLift name, it should remind you of YOUR WHY. The days you feel like giving up, our motto "REMEMBER WHY" is a constant reminder to stay the course. True motivation grows from within, so be a part of the BRAND where YOU put the meaning into WhyLift.